Official reality
vs actual reality.
Policies, dashboards and stories are useful. So is checking what actually happens.
CASE FTF-000 · OPEN
Something isn’t working.
Everyone has a theory.
We find the actual friction.
A new kind of consultancy for the gap between how systems are supposed to work and how people actually experience them.
For organisations, public bodies, teams and leaders dealing with systems that technically work - but practically don’t.
PUBLIC LAUNCH
01 · 03 · 2027
000days
00hours
00minutes
00seconds
The case opens when the clock hits zero.
PRE-LAUNCH FIELD TEST
What is everyone working around?
Every workaround is evidence. Type one thing that makes no sense where you work.
EVIDENCE STATUS
Waiting for a friction signal.
WHAT WE’RE BUILDING
Official reality
Behaviour before blame.
People often make sense once you understand the incentives and constraints around them.
Find before fix.
No AI, training, transformation or workshop before the mechanism is worth understanding.
Subtract before adding.
Sometimes the most valuable intervention is a meeting, approval, KPI or tool that disappears.
THE LENSES
1984Language · control · official reality
Animal FarmPower · privilege · rule asymmetry
Fahrenheit 451Noise · distraction · attention
Nihilistic optimismSee the mechanism. Change the mechanism.
Not a literary costume. A mindset for noticing how systems drift, incentives collide, language obscures and people adapt.
WHAT YOU’LL GET
A consultancy built around investigation, not theatre.
Reality Gap™
Official reality versus lived reality.
Friction X-Ray™
Trace symptoms down to mechanisms.
Human Patch™
Find the people quietly holding broken systems together.
Organisational Second Opinion™
Challenge the diagnosis before the big spend.
EARLY SIGNALS
If you recognise these, you already understand the idea.
Select a signal.
HOW YOU CAN START AFTER LAUNCH
Start with one problem. Go deeper only if the evidence justifies it.
Friction Check
€49590-minute problem review plus a one-page Friction Note.
Likely mechanism - unknowns - next testsFindTheFriction Sprint
€1,950One problem. One investigation. One Friction Map.
Evidence - map - interventionDeep Investigation
from €3,500Fieldwork across people, process, incentives and reality.
Interviews - hidden work - system mechanismsOrganisational Second Opinion
from €4,900Challenge the diagnosis before the big transformation spend.
No confirmation guaranteeAll prices shown are indicative launch pricing and exclude VAT where applicable.
THE PATH
01Bring one thing that makes no sense.
02We separate symptom from mechanism.
03We test evidence before prescribing a fix.
04Sometimes the answer is to remove, not add.
THE PRE-LAUNCH PLEDGE
We won’t recommend AI because you asked for AI.
We won’t blame resistance before testing whether the change makes sense.
We won’t add a process without asking what can be removed.
We won’t pretend uncertainty is certainty.
We won’t soften reality just because the official story is more comfortable.
PRE-LAUNCH ACCESS
Be there when the case opens.
Send a pre-filled email to join the launch list. Your email address is only used for FindTheFriction launch updates unless you explicitly ask for something else.
No tracking-heavy signup flow. Clicking the button opens your own email app with the message already filled in.